Business Administration Department
Bachelor in Business (B.S.) - Marketing Concentration
Program Requirements
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For all students, a minimum of 18 units is required; 11 units are in the Core and 7 units are in the Marketing concentration.
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Program Course Requirements
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Core Requirements
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| AC 101 Financial Accounting I |
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1 unit |
| AC 102 Financial Accounting II |
1 unit |
| EC 101 Macroeconomics |
1 unit |
| EC 102 Microeconomics |
1 unit |
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| BU 201 Business Law I |
1 unit |
| FI 201 Financial Management |
1 unit |
| MA 108 Business Statistics |
1 unit |
| MK 201 Marketing |
1 unit |
| MG 201 Management |
1 unit |
| BU 400 Senior Reflective Tutorial |
1 unit |
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| BU 401 Business Policy and Strategy |
1 unit |
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Marketing
Concentration Requirements
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Required Courses: BU 211 International Business
MK 301 Consumer Behavior
MK 311 Advertising
Elective Marketing Course: Choose any 2 "MK" courses from MK 310, MK 401, MK 411
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1 unit each
1 unit each
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Elective Business Course: 2 units of Business Electives*
*Business Electives include any 300 level and above from any concentration.
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1 unit each |
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| For descriptions of courses listed above, click here. |
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| Download the business administration undergraduate requirements checklist by clicking here. |
