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Bachelor in Business (B.S.) - Marketing Concentration |
Program Requirements
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For all students, a minimum of 18 units is required; 11 units are in the Core, 7 units are in the Management concentration, 3 of which must be business electives.
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Program Course Requirements
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Core Requirements
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| AC 101 Financial Accounting I |
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1 unit |
| AC 102 Financial Accounting II |
1 unit |
| EC 101 Macroeconomics |
1 unit |
| BU 201 Business Law I |
1 unit |
| BU 400 Senior Reflective Tutorial |
1 unit |
| EC 102 Microeconomics |
1 unit |
| FI 201 Financial Management |
1 unit |
| MA 108 Business Statistics |
1 unit |
| MK 201 Marketing |
1 unit |
| MG 201 Management |
1 unit |
| MG 401 Business Policy and Strategy |
1 unit |
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Marketing Concentration Requirements
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| (3 out of 5 MK courses immediately listed below) |
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| MK 301 Consumer Behavior |
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1 unit |
| MK 310 Sales Decision Making |
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1 unit |
| MK 311 Advertising |
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1 unit |
| MK 401 Market Research |
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1 unit |
| MK 411 International Marketing |
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1 unit |
| AND |
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| BU 211 International Business |
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1 unit |
Three Business Electives Includes: All Business (AC,BU,FI,MG,MK) courses AND Economics (EC) courses numbered 200 and above. |
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1 unit each |
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| For descriptions of courses listed above, click here. |
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| Download the business administration undergraduate requirements checklist by clicking here. |
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